Know-How Exchange : Advertising/PR

who is your audience? where are they located? identify the characteristics of an individual who would likely buy your juices. after you've done that see to find out where they hang out, how do they communicate? i assume this juice cleanse will be targeted to the health conscious and maybe individuals who have special dietary needs. having done that you may conclude that a viable portion of your market goes to the gym (example). an activity you may want to consider in that case maybe to carry out a sampling promo at those identified locations. also think about building an online presence for your brand. build a community for your product, this is sure to increase awareness. when people try you and like you they are going to be looking for you and more so they're going to be talking about you.

also think about the benefits of your product. let that be the focal point of your advertising and promos.

is this product going to be distributed to a small local market?

You could use social media; you could print up flyers with discount coupons attached. You could give out free samples curbside and at local festivals and events. You could partner with a local office complex and offer free or discounted samples. You could partner with local gyms, fitness trainers, yoga studio owners, and vegetarian restaurants, health food and whole food stores.

Instead of papering the whole town with flyers or emailing everyone you can find with offers, start small. Find who specifically would be interested in what you're offering. Ask a few good questions and listen carefully for answers. What age? gender? reason? education level? fitness habits? The more you learn about "who", the better you can find prospects and write a compelling offer that they'd be interested in.

I have used social media to grow several small businesses. Use your friends and call in favors. Work of mouth is great. If you have a website, make sure the SEO is done well. If you have a little money to throw at it, use Google Adwords. You can typically get $100-$200 free Adwords credit just by calling Google's Adwords department and asking for a free code. Make sure to target your campaign to the exact individuals you want. Stay on point, don't try to reach everyone, try to reach toe top 20% who will buy your product. Also if you need help with building your adwords account, Google will build it for free.