Know-How Exchange : Advertising/PR

What kind of janitorial services and where? Will you offer services to occupants of office buildings, schools, churches? A leaflet or simple flyer with a strong call to action might help spread the word.
You may also want to make a list of likely clients in your area. You then pound the pavement, going door to door, and you speak with decision makers and you ask for the business on a trail basis.

What makes you any different from, and better than, other janitorial services in your area? Why should someone hire you instead of well-established competitor?

Until you get this positioning issue resolved, reaching potential clients is moot. When you do reach them, what will you say?

Hello! For a janitorial service- BTL activity of flyer distribution..focusing in the areas you would be offering your services to -would be the ideal cost effective medium. Also..is there a publication that has good distribution? A small ad in that may help too. All the best in your new venture.