Know-How Exchange : E-Marketing

Let's begin by identifying your primary target audience. Who are you trying to reach? Where? What unique benefit are you offering them? Why should they buy from you?

Then, what is the name of your store? Where is it located? Why do you want a tagline or slogan? What do you want it to communicate? How will you know if it's working?

For that matter, how will you select the tagline if we come up with a dozen possibilities? How will you judge whether it is "exceptional?"

As for "catchy," I think I'd drop that requirement. It's probably not important that your prospective customers think you can be clever with words. Better to give them some relevant information about your business and the reason they should consider you for their furniture purchase.

You do NOT need a "catchy" tag line, you need one that's relevant. And as for wanting "different marketing ideas to go online and attract a great clientele and followers", what you're describing here is a full scale marketing plan. This document will require at least 6 weeks' worth of planning and sadly, won't be free.

If no one else is selling high-end furniture in your area, then all you really need to do is show you've got it.
If others are selling comparable items, then you need to clearly show how you're different: products, styles, service, customization, and/or pricing.

As for attracting new clients online, it's going to be hard - unless you've got products that designers love and you have wonderful images for them to share with their community. You're much better off trying to attract clients locally, since high-end generally means high-touch service quality.