Question

Topic: Customer Behavior

Monitoring Customer Click Thorugh

Posted by rum68br on 2/13/2015 at 2:30 PM ET 700 Points
I work for a business consultancy firm that works in the construction, health and finance amogst many others. As a result to ensure potential customers get the right advice we had different email addresses for each industry.

Is there some way of gauging how many potential customers are clicking on the different email addresses and who they are?

Have heard someone mention that this can be done via google analytics. If anyone could help would be appreciated.
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RESPONSES

  • Posted by Gary Bloomer on 2/13/2015 at 3:52 PM Accepted
    One way to do this is through personal URLs.

    You send segments of your list e-mails in which you give them a link that's unique to them.
    You then track the activity of that e-mail recipient via the link.

    Learn more here: https://www.easypurl.com/feature-tour/purl_generator.html
  • Posted by Jay Hamilton-Roth on 2/13/2015 at 6:38 PM Accepted
    If you're using analytics software (such as Google Analytics), clickthroughs should be measurable with link taggling (https://support.google.com/analytics/answer/1033863?hl=en). But if someone's clicking on an email address, then presumably they are emailing you, and you then know who they are.
  • Posted by Peter (henna gaijin) on 2/16/2015 at 9:29 PM Accepted
    As jay said, Google Analytics can do this. I think you would set clicking the link as a "conversion".

    He also said that looking at the number of emails that come in is another way.

    Or just looking at the number of hits on the page that provides that email (or opens, if it is coming through an outbound email you sent).

    None of this really tells you well who they are. You can get a ,ot of info from Google Anaytics, but only get name, email, etc. if they email you.
  • Posted by Shelley Ryan on 3/2/2015 at 1:21 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been any activity in at least 10 days.

    Thanks for participating!

    Shelley
    MarketingProfs
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