Know-How Exchange : Advertising/PR

What's the name of the book?
What's the goal of the campaign: to sell more books/downloads, draw more attention to your issues, or to follow your call to action?
Who is the name for: internal use only, for your active fan base (the children and/or their parents), or for the general public?
What's new/exciting in your message - since many of these issues are commonly talked about - especially around Earth Day?

Piggybacking on Jay's comments above, you've got five causes there, which is too many. I suggest you create a single cause around which you weave five themes as pillars, one for each of your causes.

What's the name of the book? Peewee the Ladybug and the Jamaica Freedom Jamboree. https://www.amazon.com/dp/B00WT0JOLU
What's the goal of the campaign: To sell more books/downloads and to draw more attention to my issues,
Who is the name for: internal use only, for your active fan base? Children and parents and the general public who love reading.
What's new/exciting in your message? It’s true; our struggle is not new! https://en.wikipedia.org/wiki/Morant_Bay_rebellion

Your expertise in this matter would be appreciated for campaign name. Thanks!

What's key in your message: Jamaica, nature, the rebellion, or cute animals? While all of these are likely components of your book, you're asking for a name to rally interest around - which means that if your audience isn't aware of the rebellion, then your name won't connect (etc.). But if the ultimate goal is to share a social message, then talking about cute animals will likely mislead.

For example: "A Ladybug Saves The Planet" vs. "The Jamaican Animal Freedom Jamboree"

You may be starting in the wrong place if you haven't thought through your marketing plan already. Naming a campaign may not be the first thing you want to do.

From a marketing perspective, your goal needs to be single-minded if you want it to communicate effectively. Zero-in on a narrow target audience ("Children and parents and the general public who love reading ..." includes at least a billion people); a single goal or call-to-action that can be measured objectively; and a budget that can realistically achieve the objective.

Without that kind of focus you will expend a lot of time and energy (and money) and never know if you've really achieved "success" (whatever that might be).

How many people do you want to reach with the message? How much is a delivered message worth to you? (It may cost more to deliver a message than the book will generate in solid revenue. Are you prepared to invest?)

I have a marketing plan that i am implementing that is why I seek expert help I appreciate your insight but I need more solid exampes. For a children book who do you suggest I should use as my target audience? I'm targeting 5k people for begginers. Parents with children between the ages 8 - 14. What are your suggestions? Your response is appreciated.

What about a ladybug fights for freedom for the campaign name?

"What about a ladybug fights for freedom for the campaign name?" Freedom from or for what? A fight against whom, what, and where?

Target audience: It would seem that the book could be particularly appropriate for children of Jamaican parents or heritage. Why not start with that target audience? You can always expand once you are successful with that market. (It should be relatively easy to focus your marketing on that audience, as it is quite specific.)

This isn't to suggest that others would not benefit. It's only that your chances of success are much better if you narrow the target audience. You can make the message perfect for them, and you don't need to invest in a massive global campaign to reach all "children and parents and the general public who love reading ..."

Target audience: "It would seem that the book could be particularly appropriate for children of Jamaican parents or heritage."

The book has a universal message (courage, kindness, community, self-confidence etc.). Jamaican communities exist in Miami, NY, Georgia, Amsterdam, London and so forth. I am selling the message of the story. Tell me why the message wouldn't be relevant here although the setting is in another country? Shouldn't children be exposed to other cultures apart from the US? What about multicultural education?
Thanks for your insight.

I agree completely that the message is important to a very broad audience. I get it, and I'm with you.

The problem is that the cost to reach that broad audience and create awareness for the book (and its message) can be prohibitive. Further, it is unlikely that you'll get all the marketing elements right the first time you try, so the best way to market a book is to start with a very narrow and targeted audience -- the low-hanging fruit. Then once you've worked out the kinks and learned what works best (and what doesn't work at all), you expand to the next level of audience, and the next, until you've created truly global awareness.

I've authored four books so far, and I've learned some of these lessons the hard way. For example, I learned that the best way to sell my books was by showing up at bookstores for a short author presentation followed by a Q-and-A session. The problem with that was the outrageous time and expense involved for the author (me). I also learned that books don't sell themselves. Somebody has to sell them, and nobody can sell a book as effectively as the author. Nobody cares what the publisher or the author's friend has to say.

These might not hold true for you and your book, but they might. Why not find out on a very limited scale before you jump in and commit for an expensive and extensive campaign? Learn first with a small audience before you try to reach the whole world.

Thanks to everyone who contributed to my question. I really appreciate your time to answer my question. The probing questions and answers have shed light on what I need to do to go forward. Thank you all :)
Dr. Annmarie Edwards, children book author