Question

Topic: Advertising/PR

Tagline To Launch Plans For Entertainment Precinct

Posted by melissabraham on 5/14/2015 at 8:51 AM ET 250 Points
Need a slogan for a display to launch plans for a new and contained urban high rise entertainment and residential precinct. It will provide chill out areas, restaurants, bars, events. It's a place which connects the old precinct with the new and has been over 40 years in the making to get to concept stage! It's located within a suburb which has a bit of a stigma for being a bit rough even though it has improved these days. Need to reflect that this is an improvement, it is a place to connect and it will be the start to transformation of the entire suburb.

Any ideas welcome!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/14/2015 at 9:29 AM Member
    What's the name of the old precinct?
    What's the name of the suburb?
    Who should the name appeal to?
  • Posted by Mike Steffes on 5/15/2015 at 8:29 AM Accepted
    So you want to connect the old with the new and represent improvement. How about-

    Movin' on up...in [(the) suburb name]
  • Posted by melissabraham on 5/15/2015 at 9:38 AM Author
    The target audience is largely the community and business. We want them to invest and also for this large piazza precinct to be a hip and happening place where the rest of the city will want to be. It's currently a suburb that is traditionally lower socio economic but it has really changed over the past 20 years. It's just the stigma that stops people from visiting and if people took the time to come and check it out they would see how much it has really changed. This new development will not only transform the suburb but potentially the whole city.
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