Question

Topic: E-Marketing

Canada Anti-spam Laws

Posted by rlord on 6/5/2015 at 10:17 AM ET 250 Points
Seeking legal/regulatory expert for counsel about e-mail marketing compliance with Canada anti-spam laws. We have a client that deploys e-mail campaigns to prospects and clients in Canada. Given the new laws, we want to be certain we are in compliance. Are there any guidelines they should follow?
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RESPONSES

  • Posted by Deremiah *CPE on 6/5/2015 at 12:02 PM Accepted
    Heeey my friend roid,

    First of all my disclaimer...I am not an expert on the email laws of Canada and I am not a lawyer...but I still have some good news for you.

    The Direct Marketing Association at https://www.theedma.org put out a pdf document that guides you through and outlines everything they believe you should know about the new email laws in Canada.
    Please find the document link below:

    https://thedma.org/wp-content/uploads/DMA_and_Email_Experience_Council_CASL...

    They have a committee at their organization who created this guide. So I would highly recommend if there is anything you do not understand about the guide or any questions you have about it that you would direct your questions to this committee. They are known as the Email Experience Council…eec for short.

    Mr. Dennis Dayman, is the Vice-Chair of the eec Member Advisory Committee and the eec Advocacy Subcommittee members are April Mullen, Sr. Email Marketing Strategist at DEG and Michelle Wimmer, Client Services and Media at IMM.

    That's the best I can do for you for right now. Please let me know if you have any other questions.

    How else May I SERVE You rood?


    Your Servant,

    Lovingly Deremiah *CPE, (Customer Passion Expert)
  • Posted by Deremiah *CPE on 6/5/2015 at 12:07 PM Member
    Heeey Riord,

    please excuse our spell check for finding some new ways to respell your name on my post. I just had a conversation with spell check about it and it will not happen again. Thank you for your understanding.

    Lovingly Deremiah *CPE, (Customer Passion Expert)
  • Posted by darcy.moen on 6/6/2015 at 9:22 PM Accepted
    One question, where is your client located? If he is outside of Canada, I would like to commend them for taking the initiative to comply to Canadian laws, so many companies outside of Canada that send messages into Canada do not.

    Here is a link to governing body: https://fightspam.gc.ca/eic/site/030.nsf/eng/home

    You will find all kinds of resources there to help you help your client. In fact, you may even want to email someone via this web site for some one on one support. You'll find that we Canadians do welcome questions, even from firms outside Canada. Since the fines can be as high as 10 million dollars (which is a lot of money to continue fighting spam), you may as well go straight to the horse's mouth and get some value for that fine money.

    I hope this helps you.
    Darcy
    Customer Loyalty Network <-- a Canadian company big into permission based marketing.
  • Posted by Shelley Ryan on 6/19/2015 at 6:22 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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