Question

Topic: Website Critique

Good Marketing Or Clickbait?

Posted by mthompson on 7/22/2015 at 12:58 PM ET 50 Points
Is it enticing or clickbait to use a percent off in a web headline without the actual price? (E.g., Brand X frying pan is 30% off until August 31)

Thanks!

Maria
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RESPONSES

  • Posted by Gary Bloomer on 7/22/2015 at 9:22 PM Accepted
    Test it and see.
  • Posted by Peter (henna gaijin) on 7/22/2015 at 11:57 PM Accepted
    If you are offering that (and didn't pump up the full retail price before offering the discount), I don't think it is clickbait.
  • Posted by mthompson on 7/23/2015 at 12:51 PM Author
    Thanks for your responses!
  • Posted by mgoodman on 7/23/2015 at 1:43 PM Accepted
    Enticing if it's an honest offer.
  • Posted by Gina G. Scala on 7/28/2015 at 12:52 PM Accepted
    Clickbait. If what you are offering is an honest to goodness deal, than just say it up front and you will get the clicks anyway. Even if you get the clicks from offering no number percentage most people will leave without spending money if they feel duped. Then you run the risk of building distrust instead of trust with prospects. The idea is to get people to click so they will stay and look around your site so they will spend more.
  • Posted by Shelley Ryan on 8/5/2015 at 7:03 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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