Know-How Exchange : Website Critique

I think the Get A Quote button at the top right of the site and then again lower on the homepage is great placement. The content is clear, concise and to the point. I didn't have any difficulty navigating the site. There is a lot of white space, which as a former newspaper editor I love. My only criticism (you had to know there would be something) is the use of the word "over." "Over 24 years experience." It should be more than; over is used for placement. I.E., the plane is over there.

Nice work. I recognize the theme that you used as a very popular one, but since we do a lot of web development thats to be expected. Most users probably wont. What matters is that you selected a clean theme with good balance of whitespace, graphics and content and made sure your tweaks were not overbearing.

Your services page does not have a landing page so it will confuse users at first. Also that "Core Competencies" callout at the top of all the services pages makes them all pretty much look the same, the header pics are similar in feel so at a glance they look the same too. Maybe try using the competencies on a Services landing page and remove it from the three sub pages so they can be devoted to their own content.

Thats it. Nice work.

At first glance it looks great. I'm usually not a fan of long pages, but you seem to have organized it well, kept it looking clean and simple, and stuck to your positioning benefit(s) quite well.

Now the question becomes what search terms and landing pages will work best for you. How do you expect most prospective customers will find your website?