Topic: Website Critique

Need Feedback On My Business Advisory Website

Posted by Colette on 125 Points

Here is a PDF of our new home page for my online Consultant business.

Our competitor is

Do you think our webpage is effective in attracting and converting the same audience ?

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  • Posted by Jay Hamilton-Roth on Accepted
    No. Accenture clearly states "One of the world's most admired companies" and "Helping more than 3 million people globally by 2020". That's social proof which your new business doesn't have. Their site is also clearer in stating what they offer: "Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations."
  • Posted by Colette on Author
    Thanks Jay. As always .. very honest and educated :)
  • Posted by Colette on Author
    Ok. I"m am switching gears here. How about feedback on the current (live) website (see link below).

    We are preparing for a make-over and would like feedback on ideas to improve.
  • Posted by Mike Steffes on Member
    That loop gets annoying after a couple runs.
    Get rid of the 's after your TM in Cloudtask. And Don't Capitalize All The Words In The Sentence As It Makes It Look Like A List Gone Wild.
    Use active voice. "Clients are provided [...]" No.

    Other pages: Find someone you trust to read everything and suggest edits.
  • Posted by mgoodman on Accepted

    Hard to figure out what this is about, even if you get past the image loop (which is very distracting). The text is a collection of buzzwords, and it's all but impossible to figure out what you do, who the target audience is or what the benefit might be.

    Needs major re-thinking. Even the name doesn't say anything about any of this (I think).
  • Posted by Gary Bloomer on Member
    Your web copy needs major rethinking … there's too much management speak and MBA-hipster jargon.
  • Posted by saul.dobney on Accepted
    I can't tell what your business is selling, or if I'm a potential target customer. I don't know what 'people as a service' means. And I don't know what type or size of business you're aiming to sell to, or which business function, or business sector - looks like a product for HR? Then I look at the list of services at the bottom and it looks like a jack-of-all-trades generic offer-everything with no focus.

    It leaves me thinking is this outsourcing dressed up? Would I be getting consultancy? Or from your name is this some form of software product - in which case to do what? Since I can't tell what you offer, and I can't see any of my businesses problems described and solved, I can't see why I'd be interested any further.

    To improve it, I'd start with a customer story. Tell us about the customer - who were they, what was their problem, what was their objective, then tell us how your solution delivered, why only your solution would work and what the customer pay off was in the end. Build about 8-10 of these and then start to extract the common themes, always starting with the customer and what the customer needed then show how only you could respond to their needs.

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