Question

Topic: Advertising/PR

We Are A Food Pantry Needing A Tag Line

Posted by rayhelenquickel on 7/10/2016 at 10:34 AM ET 250 Points
We were part of the Catholic Church until February of this year and are now an independent non-profit food pantry. We are retaining "Catholic" in our name but we want to make sure that people understand that we serve all people in need in the community. Also, we want to attract volunteers from all of the community.

We need a tag line that expresses our mission to all those in need in our community.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/10/2016 at 10:51 AM Member
    What's your name/location?
    Are there other food pantries in your area? If so, do they have/need taglines?
  • Posted by rayhelenquickel on 7/10/2016 at 11:06 AM Author
    Our name is the Catholic Harvest Food Pantry in York PA.

    I have seen "Providing Emergency Services" and "Serving the Needy Since 1962".
  • Posted on 7/10/2016 at 11:07 AM Member
    Have you spoken to the people you will be serving? They would be the best ones to tell you what message is important for them to hear when seeking help.
  • Posted by rayhelenquickel on 7/10/2016 at 11:08 AM Author
    Not yet. Just beginning the thought process.

    Thank you for your good idea.
  • Posted by mgoodman on 7/10/2016 at 1:26 PM Moderator
    I think I could make a case for not having a tagline. The people you serve don't need to be reminded they are needy, and they know what a food pantry is.

    What purpose would the tagline serve? Who is the target audience? What would you want the tagline to communicate to that target audience?
  • Posted by rayhelenquickel on 7/10/2016 at 2:13 PM Author
    The purpose would be to let donors know that we are not just a Catholic organization and that we serve all people in the community.
  • Posted by mgoodman on 7/10/2016 at 3:36 PM Accepted
    Catholic Harvest Food Pantry
    Nondenominational Outreach

    Catholic Harvest Food Pantry
    Serving All of York County
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