Topic: Website Critique

Selling Luxury Homes In Newport Beach With A Web Site

Posted by tom-pel on 250 Points
High net worth individuals from all around the world are buying luxury homes in Newport Beach. What kind of web site and what web site features are appropriate for this audience. I'll show you what I have and it would be very helpful if I could get some input on what upgrades or changes are needed.
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  • Posted by Jay Hamilton-Roth on Accepted
    Your website is mostly a basic overview of the town/city, a map, and a list of homes. That's pretty generic. First, why should someone work with YOU? It's unclear what special knowledge/skills you have that matter for the transaction. Then, your own listings - they are also standard "property details". What's missing from this is the buyer - who lives in the community? What could their lifestyle be like? What is the history of the parcel/home? How luxurious/exclusive is this experience? How much of a great value is possible?
  • Posted by rosemary on Member
    How about adding some above-the-fold customer stories/testimonials, explaining your above and beyond services? The luxury buyer may need concierge-like attention, so if you could highlight things like the time you found a dog babysitter for a client coming into town from Shanghai...

    You may also want to be dealing with middle-men/women for this type of buyer, so are there things you can demonstrate that make their lives easier? Live video home tours? Rapid appointment setting on short notice?
  • Posted by Mike Steffes on Member
    The Your Team page came up empty for me (except your pic. on the sidebar).
    It's a corporate writing style that consciously avoids the warm-fuzzy emotional appeals to peoples' nature. And that's perfectly fine, if it was a deliberate decision.
  • Posted by mgoodman on Moderator
    Not enough pictures of happy clients, family or community activity. Not even many pictures of humans, for that matter. And no mention of why someone should select you as their realtor.
  • Posted by Gary Bloomer on Member
    For a start, no one is looking for Pelton Team. Next, your landing pages simply states "Find a Home" ...
    er, that's not floating the boat I'm afraid. Your landing page text needs to speak to the wants, needs, aspirations, and the desired outcomes of the page visitors you're targeting.

    WHERE are these people LOOKING for a home? What price range are they shopping in? What time line are they looking at to move in?
  • Posted by mgoodman on Moderator
    You might want to consider hiring KSA to revamp your website. She's very knowledgeable when it comes to real estate marketing, and she can create the marketing plan you need to succeed.

    You are getting a lot of good input here, but where it's pointing can seem overwhelming. You are much better served to stick with what you know and what you are good at, and leave the marketing strategy, planning and implementation to people who do that sort of thing for a living.
  • Posted on Member
    For anything luxury related, my go-to source is Pam Danziger of Unity Marketing. You'll find her insights very helpful:

    If you get in touch, let her know I sent you.
  • Posted by tom-pel on Author
    Ok, I did some updates based on feedback. Still open to more critique. Here's what I have now...
  • Posted by Gary Bloomer on Member
    The image of you needs to be bigger. Clients need to be sold on your before they sign on the dotted line. Don't assume people from out of the area know what or where Orange County is. Why is a $3.9 million listing ahead of a $49 million listing? Why am I being made to scroll?
  • Posted by tom-pel on Author
    Thank you all very much for your feedback. I'm making changes based on what you suggested and connecting directly with some of you here as additional resources.

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