Question
Topic: Customer Behavior
What Are Basics Of Selling Directly To Consumers?
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We are a company that is specialized in selling to health care professtionals for ages, and we are pretty good at what we are doing, but now, a new field we are entering, which is promoting directly to consumers, they will be mainly female new mothers or mothers to be, so my dilema is should these sales Reps who will go to those mothers use the same principles of selling that our prof. Sales Reps do with health care professionals or selling directly to consumers will differ in principles?