Know-How Exchange : Advertising/PR

Catchy - The ad events business

Who is your primary target audience? Where? What important benefit can they expect when they hire you? What exactly do you do?

My suggestion: Stop trying to be catchy. Promise a real benefit that your target audience will appreciate and that you can deliver.

In the last century, when people used he Yellow Pages, Company name were extremely important. Today, not so much. However, I know really descriptive company name can easily limit your future growth and prospects. I personally prefer generic names.

What makes you special and different? If you can describe in a company name what is unique and special and different and wonderful about you, you may find yourself totally booked up with business. But then what will you do? Suppose, for example, what is different and special and wonderful about you is that you speak English, and German, and French, and Italian. And see you have a tagline that says, "we speak English and German and French and Italian." But how will you hire staff? You have Painted yoursself into a corner.

Been there, done that.

If you have not already done so, buy and read the book "The E-Myth".