Advertising/PR - Relevant Catchy heading from vanika: MarketingProfs Question 46136

Topic: Advertising/PR

Relevant Catchy Heading

Posted by vanika on 5/2/2017 at 5:46 AM ET 125 Points

Hi, i need a relevant catchy heading for a quiz which tells you which type of independent resource you should hire/want

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Posted by saratogahiker on 5/2/2017 at 2:11 PM Accepted

It's often best to be direct and to the point. Let the user know exactly what the quiz is for; sometimes trying to be too catchy leads to head scratching.

"Determine the best resource for you"

"Take this quiz to determine the best resource for you"
Posted by mgoodman on 5/2/2017 at 2:16 PM Accepted

I don't understand why the heading needs to be "catchy" ... or, for that matter, what "catchy" really means in this context. (A joke? A pun?)

"Catchy" is usually a way to distract the target audience from serious consideration by amusing or entertaining them instead of giving them a real reason to care. Why would you want to do that? Doesn't your quiz have real value to the target audience? (If not, it's unlikely "catchy" will do you any good. If so, why let "catchy" devalue your offering?)
Posted by Shelley Ryan on 5/23/2017 at 6:09 PM Moderator

Hi Everyone,

I am closing this question since there hasn't been much recent activity.

Thanks for participating!

Shelley
MarketingProfs