Question

Topic: Website Critique

Website Not Making Sales

Posted by Anonymous on 5/6/2017 at 10:01 PM ET 125 Points
My website has 300 minimum traffic per day because of my Google adwords and Facebook ads. 90% of our customers are from mobile users. Why are customers not buying? Is my site difficult to understand? Philippine Medical Supplies www.philmedicalsupplies.com
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RESPONSES

  • Posted by mgoodman on 5/7/2017 at 12:53 PM Accepted
    Many possibilities. My guesses, in order of importance:

    1. The homepage doesn't give any hint of what unique and important benefit a prospective customer might expect when they deal with you. (WHY are you the top medical supplier?)

    2. There may be a mismatch between what your ads promise and what someone sees after they click. You may want to have specific/different landing pages for each keyword and ad, so a person landing on your site knows they are in the right place.

    3. The page looks like a collection of products, not solutions to the problems a prospective customer may be facing. You look like an online warehouse, not an apppealing retail store.

    4. Maybe your keywords/search terms are attracting the wrong people, or you have not identified the right target audience(s).

    Hope this helps.
  • Posted by Shelley Ryan on 5/23/2017 at 6:19 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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