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Topic: Website Critique
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This question has been answered, and points have been awarded.
Prosthetic Website Review
8/10/2017 at 8:52 PM ET
This is a website currently in development for a prosthetic company; just looking for a review from some other people. It currently isn't mobile-friendly, so for now please review on a desktop.
8/11/2017 at 12:58 PM
What does your client think of it?
What was your goal/approach for this site?
What knowledge do you have about competition's sites?
8/11/2017 at 7:00 PM
If I need a prosthetic limb and the first thing you tell me on your site is:
"Mountainview Prosthetics, Inc.
A full service national fabrication facility offering professional, custom fabrication of Prosthetics with CAD/CAM service readily available."
I'll go somewhere else.
No one cares about what the company does: they care about how you'll improve their life.
8/12/2017 at 5:05 PM
Who is the primary target audience? Is it local specialists/professionals (e.g., surgeons, physical therapists, etc.) or end-users/consumers (i.e., amputees)? The benefit will be different for each of them, and you want the website to feature the key benefit for your primary target audience.
8/15/2017 at 10:18 AM
The end-user is NOT the target audience; it's professionals from around the country. And it is vital to let visitors know upfront what the company does so there isn't any guessing.
8/16/2017 at 7:17 PM
"The end-user is NOT the target audience; it's professionals from around the country."
Very well: what KIND of professionals?
8/16/2017 at 9:10 PM
Shouldn't the primary image on the homepage depict the target audience interacting with your product/service? Don't you want them to feel like they are at the center of the relationship you hope to build with them?
8/17/2017 at 8:46 AM
The audience is the Dr looking to purchase prosthetics for their patients. The hero image was specifically chosen by the client and represents an outcome for the visiting Dr's patients.
8/17/2017 at 11:35 AM
The fact that the image was chosen by the client doesn't make it the best image for generating interest among the target audience. Can you set up an A/B test in which you rotate images as the only variable? I'd bet a chunk of change that depicting the doctor fitting a prosthetic on a grateful patient (A) will outperform the hero image (B). (Showing the target audience being appreciated ALWAYS wins!)
8/17/2017 at 12:46 PM
I always urge A/B tests - if and when they're able and willing to pay for them is another matter. :-) Thanks for the feedback!
8/17/2017 at 4:20 PM
I'll bet the cost of the test that "doctor-fitting-a-prosthetic-on-a-grateful-patient" will beat your client's "hero-image." We'll have to agree on the appropriate metrics and methodology, but that's how confident I am in the outcome.
8/17/2017 at 6:55 PM
How many doctors have you spoken with, met with, asked for input from?
In terms of prescribing prosthetics, what top three things do doctors have front and center in their minds when buying these kinds of products? And, more importantly, how does the company making these items cater to and exceed a doctor's needs and expectations?
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