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Know-How Exchange

Topic: Customer Behavior

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This question has been answered, and points have been awarded.

Letter To Retain Customer As I Move To New Company

Posted by bdstear on 25 Points
I will have same position, better service from new company and want to retain my clients
  • Posted by mgoodman on Moderator
    That sounds unethical to me. Aren't the customers really customers of your current employer? Do you suppose the current employer wants you to take THEIR customers to your new employer? If so, you should probably get it in writing or they may have legal recourse. They should be able to prove damages, I would think.

    (Note: I am not a lawyer and this should not be construed as legal advice.)
  • Posted by bdstear on Author
    my company is releasing my clients to me so NO it is not unethical and I am being complimentary about my association there
  • Posted by mgoodman on Accepted
    In that case you need a carefully crafted letter that assures recipients you are contacting them with the full knowledge and approval of your [former] employer. Brief letter, followed-up with personal phone calls.

    If you need assistance preparing the letter, you might want to contact a professional copywriter. Be sure you have a personal website/landing page ready when you send out the letter. Be sure too that your LinkedIn profile is updated.
  • Posted by telemoxie on Accepted
    I agree that you should put special emphasis on this letter or mailer or whatever it is. And if it were me, And I were spending effort and attention and/or money, I would simultaneously try to develop a similar letter or marketing piece which I could use as a postcard, mailer, brochure, etc.

    For example, if you get something professionally printed, the most expensive piece you print will be the first one. Each piece gets less expensive after that. It is possible, if you're getting something professionally done, to use the same background and color and graphics for all the letters, and simply change the text.
  • Posted by Gary Bloomer on Accepted
    'Your' clients? While you may have the appropriate blessing, are the leads you're taking with you truly 'your' leads until they've converted to the new company? What of their loyalty to your soon to be former employer? Can your new employer both meet and exceed all previous deliverables, warranties, and expectations? If your answer to this questions is a hearty "YES!", can you prove it? I'm not picking holes in what you're setting out to accomplish, I really do wish you the best. My reason for this line of questioning is to protect your reputation and your client's feelings of getting what they need.
  • Posted by telemoxie on Member
    I would recommend not, under any circumstances, saying anything negative about your former employer or their products or services.
  • Posted by bdstear on Author
    Thank you. Many good points which I have followed and my former employer is terrific, just not fully equipped to serve the market I have grown into. All the best to you all!
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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