Topic: Advertising/PR

Increasing Customers In Shop!

Posted by info on 250 Points
We have a small Italian fine quality products shop. We also make fresh pasta using traditional methods. We conduct pasta and wine workshops and catering. We want to get more customers to walk in the shop and purchase the products! We have a Facebook page and flyers. We really need great suggestions!
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  • Posted by Jay Hamilton-Roth on Accepted
    Are there stores nearby that you can co-market with?
    Are there venues you can attend to showcase your offerings?
    Have you invested in targeted PPC advertising or FB ads or SEO?
  • Posted by info on Author
    Thank you for your response. There are distributors for Italian products and we buy from them occasionally. Facebook right now is our only venue for advertising and word of mouth. We give out lots of flyers, but the return is little. We have donated baskets of products to organizations. I do not understand the acronyms on the last question. Advertising is expensive and right now, we do not have the revenue to invest in advertising. Any advice for getting customers to walk in the door and buy things? Often people think we are a restaurant and that is very expensive to open. We really need to raise some capital.
  • Posted by Gary Bloomer on Accepted
    What kind of "Italian fine quality products" do you offer?
  • Posted by KSA on Accepted
    Do you have good traffic on your website or Facebook? You could run specials and promote them online.

    Are you in a good retail space, or is your location holding you back? What do you think is the reason why you're not getting traffic?

    You could give away recipes for using your products - I'm assuming it's food since you sometimes get mistaken for a restaurant. You could make samples and give those away. If people like the samples, they might buy the ingredients. You'd promote online and in flyers. too.

    Do you have a blog that you could promote on Facebook? Are you writing interesting and useful posts that would encourage people to stop by?

  • Posted by mgoodman on Accepted
    You probably ought to begin with a simple business and marketing plan so you can see whether your objectives are realistic within your budget. If not, then you will need to revise either your objectives or the plan/budget, or both. There's no sense knocking yourself out to accomplish ambitious objectives with a rock-bottom budget. There's no free lunch when it comes to growing a business.
  • Posted by joy.levin on Accepted
    Do you know why your current customers stop in to your store? You can try interviewing 10-12 of them (maybe in exchange for a free product), and find out how they heard about you, what drew them in to the store, etc. Is this their first visit? Why do they come back? You can find out a lot about what you can do to attract similar customers in the future by understanding how your product is meeting the needs of your target market.
  • Posted by info on Author
    We have decided to produce some homemade garganelli (using traditional methods) and have samples of about 80 grams to give away to those who come in and an extra one if a sauce is purchased. We will make an offer on our Facebook page. We are also showcasing a product on the Facebook page and will write some creative ways to use that item. We usually get American customers and only a few German customers. We would also like to attract them since a lot of our information is bilingual. We are in our second year of business and still have growing pains. We consider our products to be of a higher quality than the average grocery store. We look for organic products when possible and "green" packaging.
  • Posted by telemoxie on Accepted
    You've written quite a bit about things you do not have. You do not have money for advertising. You do not have extensive experience in advertising. You do not have enough walk-in traffic.

    But what do you have? What capacity to serve do you have? For example, do you have excess facilities? You have more than enough restaurant quality equipment? Are you in a good location? Do you have a good reputation? Do you have unique or special offerings? Do you have strategic relationships? Do you have a loyal customer base? Do you have a welcoming atmosphere? Do you have a helpful and courteous and staff? Do you have a desire to teach and to help and to serve? You have a passion for this or that something else? What do you bring to the market? What can you offer to your community?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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