Question

Topic: Advertising/PR

Outdoor Advertising For Entertainment Slogans

Posted by marybyrne on 6/25/2018 at 7:27 AM ET 125 Points
I am sales admin for an outdoor static billboard advertising company catering for the entertainment industry only. We are a very small company and do not have an advetising budget so rely on word of mouth and recommendations. I am looking for different slogans I can use each week on facebook when i am posting images of campaigns for that week. Any recommendations?I need something young and catchy that hits the entertainment heads
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/25/2018 at 7:49 AM Accepted
    A young/catchy slogan alone isn't likely to generate sales/leads for you.

    Instead, you're much better served by using messaging that explains how what you offer is different/better than your competition. Such benefits focus on the benefit to the customer instead of saying something clever. The benefit is what sells.

    If you have great billboard locations and insufficient use of them, why not put a great advertising message on the billboard to attract eyeballs?
  • Posted by Mike Steffes on 6/25/2018 at 3:39 PM Accepted
    You'll probably have better results using one slogan or tagline. Serialize it somehow for the weeks (Episode x, or some-such naming system).
  • Posted by Shelley Ryan on 7/17/2018 at 12:24 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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