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Topic: Website Critique
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8/16/2018 at 11:28 AM ET
Target audience is active moms with problems with the pelvic floor. 95% of our patients are incontinent but we are capable of treating other conditions such as bowel incontinence and pelvic pain. Rarely do we get phone calls for bowel incontinence as they are usually referred. Pelvic pain accounts for 5% of calls.
In terms of SEO, we rank in the top 3 for nearly every keyword locally and usually 1&2 for the majority.
We have 3 offices in the county and so we usually have all 3 spaces in the Google Pack.
But traffic to the site is low as is appointments.
Our goal is to have patients find us and click for an appointment. Once we have an appointment we usually close 99% of customers.
Just went live a week ago and working out a few technical glitches.
Peter (henna gaijin)
8/16/2018 at 12:08 PM
SEO and getting people to the site is just one (often small) part of the marketing and sales funnel process.
To get more people to your site, you may want to consider using pay per click advertisements, like Google Ads, Facebook ads, etc. This is a quick and easy way to get more clicks.
Less quick, but good over the long term is to have experts from your company write byline articles, speak at events, etc. Things that get you back links from quality locations. This will help both feed people to you, and improve your SEO.
To ensure that once they get to your site they have the highest chance of becoming an appointment, you need to make sure the page has the best wording which answers any questions and reduces any objections that the prospect may have, so they have the greatest chance of making the appointment.
Money is a common objection - the word free in the menu with the phone conversation helps, but it is less clear on the other options at what point one needs to pa for services versus get a free consultation. You don't talk about insurance - if insurance could pay, that should be listed clearly and often.
That you guys are effective would be another common objection - might be good to not hide the testimonials you have as a menu item, but put a Slider in on your home page to flash through summaries of testimonials.
8/16/2018 at 12:50 PM
The word Free n medicine is dangerous because the government can look at it is a payment for referral (Stark Law violation).
We offer a free a Free phone answer and question in the phone (not allowed to call it free consult).
Insurance is good point. I tried addressing it with an element below the fold but that might be too low. Maybe I'll bring it up.
Google and Facebook ads tried in the past with no effect. So switched to organic SEO. That resulted in positive ranking. Have tried creating a unique snippet per page, will await the outcome of that.
8/17/2018 at 10:07 AM
If traffic is low and SEO position is good, then perhaps the target audience isn't using online search (what is the keyword search volume for your audience?) for their needs. Can you offer community workshops to build trust/awareness? Can you identify better referral sources?
8/17/2018 at 12:47 PM
Keywords: (near me, Winter Haven,fl Lakeland FL)
Light bladder leakage
Incontinence after childbirth
Bladder control cure/treatment/doctor
Pelvic floor therapy
Pelvic pain treatment/Therapy/ cure
My other question is the website doing a decent job in presenting what I do? Or should it be made better?
8/17/2018 at 12:52 PM
I guess I misread the question! The volume is decent. About 400,000/month incontinent treatment. But I'll only get 15 hits per day.
I have been doing monthly seminars and referrals from physician. I just want the website to generate more leads as once it is done right, it can keep generating referrals
Social media is very difficult with incontinence s no one wants to share that they had it even if they are now cured.
Thanks for the replies.
8/17/2018 at 4:02 PM
Hi - I don't know exactly what's happening with your site, but I ran a quick report that's shown below. The columns don't line up, but you get the idea. These are the terms that you show on the first page for, according to this report. It's true that reports can be different, but this is usually pretty good.
I see your site on Google under Urinary incontinence winter haven, Urinary incontinence winter haven fl. But, how many people are doing that search?
The column headings are: Keyword, #Searches/Mo, CPC, Your Ranking, the URL that ranks.
bladder stretching exercises for bedwetting 30 $1.84 4
bladder manometry 70 $0.00 5
urinary incontinence after drinking alcohol 70 $0.00 6
alcohol urinary incontinence 40 $0.00 6
bladder exercises for bedwetting 30 $3.05 6
incontinence after drinking alcohol 10 $0.00 7
incontinence when drinking alcohol 10 $0.00 7
electrical stimulation for overactive bladder 50 $6.50 8
key in lock syndrome 40 $0.00 8
betterbladder com 110 $0.23 9
alcohol and bladder control 50 $0.00 9
signs of incontinence 10 $2.15 9
can alcohol cause incontinence 40 $1.28 10
incontinence and alcohol use 30 $0.00 10
bladder electrical stimulation 30 $1.02 10
bladder problems when drinking alcohol 10 $0.00 10
Without any more information, it's tough to tell exactly what's happening, but my guess is that you're ranking for terms with very low usage. The tool I used probably has no volume for your local keywords which is why they don't show up. I recommend that you revisit the issue of the keywords you're going after and find the ones with high search volume and see if you can rank for those.
Certainly, you don't want a national following since your market is local, so another thing to think about is whether winter haven and Lakeland are too small. Would people travel from Tampa or Orlando to your office? If so, broadening your keywords might really help. Maybe even try using your county name and see what the traffic is for that.
If none of those things work, then you may be in a business that can't use SEO to drive business. You may need to try other things. Maybe a Facebook group for people in your area that have the problem. You'd make it private so no one but members could see the discussion, meaning that people may not be as embarrassed signing up. You may need to depend on other marketing efforts to drive people to your website.
Hope this helps.
8/17/2018 at 7:48 PM
I just did a search with local word added in ubbersuggest and realized that the numbers don't even come up. I was looking at the count that google showed and I just realized the numbers don't even come up.
Taking the above advice our plan is to:
1. add "effective" and address cost concerns higher up near the fold
2. do a search for words that are not as specific but have higher search volume and hope that they patients looking for bladder care find us. We aren't urologists but that is the highest search volume term. So we will use that word a little more in the copy.
3. Hit the google adwords and facebook ads one more time.
4. Consider more seminars.
5. Consider penetrating orlando and tampa but we are rural and there are 8-12 visits.
Thank you for all the help.
Will focus on the above and then return to address the website once the volume goes up.
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