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Topic: Advertising/PR

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Need A Great Tagline For Baby Products Company

Posted by Anonymous on 250 Points
We are about to launch our company - Baby Bliss - but are in need of a fitting tagline.

We sell luxury baby toys and accessories that compliment (rather than clash with) a parent's home decor. These toys and accessories are very high-end and we want to convey this (or just generally evoke an emotive response) through our tagline.

Any suggestions would be wonderful!
  • Posted on Author
    I should have mentioned too that we are an online retailer.
  • Posted by Mike Steffes on Member
    WHY are you doing it? Sometimes telling people why is quite powerful.
  • Posted by Jay Hamilton-Roth on Member
    Also, who specifically is likely to LOVE what you're selling? Why?
  • Posted on Author
    Great questions. As for the WHY, most of the baby products and toys available on the market are cheaply made, mass produced and look awful in your home. They force parents to surrender their own identity and sense of style when a new baby comes because that is the done thing.

    It follows that the people that will LOVE our products are those parents that want baby toys and accessories that look nice in their home, but still have their baby's needs in minds. We help parents realise that toys don't need to be painful looking and over the top colourful to encourage sensory development (as babies below the age of 5 months generally don't see colours well anyway, and prefer high contrast items - such as black and white). They can have their cake and eat it too!
  • Posted on Author
    We don't want the home decor thing to be a focus of our tagline (we'd rather convey a sense of luxury, happiness and/ or love) but I think it's important for background.
  • Posted by Jay Hamilton-Roth on Accepted
    A couple of ideas to play with:
    • Oohs and Aahs Guaranteed
    • Love the Look and Feel

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