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Topic: Customer Behavior

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This question has been answered, and points have been awarded.

Questionnaire Design

Posted by nina22298 on 250 Points
Hi,

I'm a student.
Trying to sell fruit.
Iíd like to ask for your help,
I want to know why do some people know this online fruit shop, but they didnít buy it?
why people didnít buy back?
How can i build questions like this, for my questionnaire?

I would be very much thankful if you can help me.
Thank you.

  • Posted by Mike Steffes on Accepted
    At your school, find a Journalism or Business teacher to talk to about this.

    If your school doesn't have any of those teachers you can talk to a Language, or English, or Communications teacher about it.

    Use your school to help you.
  • Posted by mgoodman on Moderator
    Without knowing a lot more about your product offering, business objectives, customers, and positioning, it would be irresponsible of us to try to design a questionnaire that would diagnose the results you are seeing.

    Are you sure the offer is compelling? Are you targeting the right people? Is the copy clear? Will your target audience trust you? Etc. [Many questions.]
  • Posted by eugene on Accepted
    nina22298,

    I concur with Mike above about talking to a business teacher in your school, or if there is a club or society on business or entrepreneurial, that would be a good go to place too. You can also search online about starting your own business / being an entrepreneur / questionnaires etc just to enrich yourself. There are lots of free resource and courses online that you can take. Some of these provide some sort of certification as well (some charge a small fee for the certification). A lot of people use survey monkey to set up and manage their surveys so you may want to check that out too once you've got your objectives firmed up.

    Best of luck.
  • Posted by telemoxie on Accepted
    Personally, rather than focusing on the negative, on why people claim they are not buying, I would focus on the positive. I would identify repeat buyers, and ask them what they enjoy most about working with your company.
  • Posted by mgoodman on Accepted
    There is an old saying, attributed to P.T. Barnum:

    "When people ain't coming to the circus there's just no stopping them."

    My guess: The headline, images and/or copy on your website are not giving your target audience a compelling reason to buy.
  • Posted by Jay Hamilton-Roth on Accepted
    A person who didn't buy from you isn't likely to spend their time filling out a survey.
    If you're truly curious, ask them directly (phone or in person).
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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