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Topic: Customer Behavior

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This question has been answered, and points have been awarded.

Liquor Bottle ( Packaging)

Posted by immysaffora on 125 Points
Does the bottle of liquor play a role in the consumer's choice of buying liquor.Does having a unique liquor bottle increase value and price.

  • Posted by Jay Hamilton-Roth on Accepted
    This sounds like a homework assignment for you. What does your research show?
  • Posted by Peter (henna gaijin) on Accepted
    Some interesting thoughts on bottle shapes here:
    https://www.liquor.com/articles/bottle-shape/#gs.BgXHuMAA

    Mostly bottle shapes are designed for functional reasons. Some do use novelty factor in designs to get some additional sales, but I think it would be hard to calculate the value of this. And keep in mind a unique bottle design/shape also would come at a higher price than using a standard bottle, so while you may get additional sales, you may not offset the additional costs.
  • Posted by chiron34 on Accepted
    Have you addressed the basic question of why is it more preferable that you use a bottle as against other containers? I can buy fortified wines in 2 litre casks, and there is no reason why such casks could not be used for other spirituous liquids. Moreover, a cask gives you a much bigger surface area for posting promotional messages.

    Just a thought for you to consider.
  • Posted by Mike Steffes on Accepted
    Ask everyone you know. Then discuss it a little with them. You'll probably get some interesting insights to jump-start your research. Remember, you want to hear what they have to say...you don't want to tell them what you think.
  • Posted by bmtpromotionsuk on Member
    This sounds is interesting!
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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