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Topic: Customer Behavior
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Liquor Bottle ( Packaging)
2/9/2019 at 5:16 AM ET
Does the bottle of liquor play a role in the consumer's choice of buying liquor.Does having a unique liquor bottle increase value and price.
2/9/2019 at 9:20 AM
This sounds like a homework assignment for you. What does your research show?
Peter (henna gaijin)
2/9/2019 at 11:03 AM
Some interesting thoughts on bottle shapes here:
Mostly bottle shapes are designed for functional reasons. Some do use novelty factor in designs to get some additional sales, but I think it would be hard to calculate the value of this. And keep in mind a unique bottle design/shape also would come at a higher price than using a standard bottle, so while you may get additional sales, you may not offset the additional costs.
2/10/2019 at 1:42 AM
Have you addressed the basic question of why is it more preferable that you use a bottle as against other containers? I can buy fortified wines in 2 litre casks, and there is no reason why such casks could not be used for other spirituous liquids. Moreover, a cask gives you a much bigger surface area for posting promotional messages.
Just a thought for you to consider.
2/11/2019 at 7:41 AM
Ask everyone you know. Then discuss it a little with them. You'll probably get some interesting insights to jump-start your research. Remember, you want to hear what they have to say...you don't want to tell them what you think.
2/14/2019 at 5:54 AM
This sounds is interesting!
3/4/2019 at 2:48 PM
I am closing this question since there hasn't been much recent activity.
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