Question

Topic: Advertising/PR

Agency Hourly Rate Web Design/dev?

Posted by odurr on 3/1/2019 at 2:55 PM ET 125 Points
Looking for comp figures to get a feel for where our agency's hourly rate for web design/dev work falls in the spectrum of what's out there.

This agency is a one-stop-shop group, and we try to utilize the services we see as their specialties.

For the project at hand, we're refreshing the home page of our website and menu areas. They did not originally build the site but have been managing it for a while.

They're adapting my design from the program Sketch to their design-dev work flow and doing the development. They are also considering the user experience and tweaking my design based on best UX/conversion/SEO impact.

Any hourly rates y'all are familiar with for a project involving these services?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/1/2019 at 3:54 PM Accepted
    Hourly rates vary based on many factors, but mainly on the perceived value you provide to the client.
    Clients in different parts of the world have different "usual" ranges.
    Clients with different technical/graphical needs/awareness will also have different "usuals".
    The customer service spectrum will also fit into the equation of value.
    But an hourly rate is a bad idea, since it doesn't help the client budget the work nor reward you for expertise/efficiencies.
  • Posted by steven.alker on 3/1/2019 at 4:43 PM Member
    Over here, competent web designers who offer the full package and back end services plus site metrics charge about £800 / day. Or £100/hour if you want idiots to charge as little as £12.50/hour or £100/day because they are desperate. And usually useless. You get what you pay for. Mine charge £800 a day but they do provide a lot of interactive maths. Nobel Prize stuff, so it ain't easy.

    Mike has a very good point. Charging by the hour is a fools game. Mine priced the job and I worked backward to their rate. I was and am happy with it.

    Price the job and offer or look at the cost/benefits analysis. If that shows you making money, then go for the job price. A price per day is a fools way to either pay too much or go bust trying.

    Well, that's the UK perspective. To convert into US prices, just use $$$ instead of £££.

  • Posted by odurr on 3/1/2019 at 4:45 PM Author
    Thank you for the responses, Steven and Jay. They provided total estimated hours for the project and the total price. I worked out the hourly rate from there to be $150/hr.
  • Posted by steven.alker on 3/1/2019 at 5:23 PM Accepted
    If they priced for the job and then you worked backward to the rate, do remember that a lot of their work will be backroom stuff which you will never see or be charged additionally for. Also, most jobs overrun. So though their rate might be $150/hr which seems reasonable for a top-end provider (It's only $1200 a day or about £900 (Ignore my flippant £/$ conversion for this one!). SAP consultants get about £4,000 / day and SQL programmers working on Microsoft Dynamics can charge £3,000/day so your fee is on the low end if you have a back end.

    Why not post your question on LinkedIn as well, with a link to this question on MarketingProfs? You might get some heavy users responding. Or if you are a newbie to LinkedIn, you might get only a few hits but it is worth a try.

    There is probably a survey on this by Garner or Forrester. Worth you looking it up. The spread of web developer prices is as interesting as the spread of asteroids between Mars and Jupiter. Rather than being uniformly distributed, they are in 1:2, 2:3 and 3:4 orbital distances from Mars and Jupiter and the rest are in chaotic bands with unstable dynamics.

    One of these days I will look into the chaotic dynamics of web service providers. If I can nail a strange attractor in the data, I can give you a definitive answer or not, depending on the wingbeat of a butterfly.

    Steve
  • Posted by Shelley Ryan on 3/27/2019 at 10:58 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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