Question

Topic: Customer Behavior

Marketing Attribution Software Help!

Posted by rbritnell on 6/17/2019 at 12:41 PM ET 125 Points
I am in the process of evaluating different marketing attribution software that we can help us understand the customer's journey. Our CMS is Salesforce and marketing automation system is Hubspot. Please advise on what you have used and what has worked best. My company is B2B selling into hospitals and health systems in the healthcare IT space.

Thanks in advance!

Rachael
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RESPONSES

  • Posted by chiron34 on 6/19/2019 at 12:34 AM Member
    The matter you have raised is very broad. We do know enough about your company and its operating parameters and procedures for us to know whether any advice will actually be useful in your particular circumstances. Perhaps if you could clarify in more detail why you think your present operational set-up needs a review, or is not proving as effective as you would like, then a focus on more specific issues may help KHE contributors to address the issues in concern.
  • Posted by chiron34 on 6/19/2019 at 8:58 PM Accepted
    Oops .. inadvertent error ... We do not know enough about your company ...
  • Posted by Shelley Ryan on 7/8/2019 at 3:14 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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