Question

Topic: Advertising/PR

How To Sell 1700 Bottles Of Wheatgrass Online.

Posted by np71774 on 6/17/2019 at 4:16 PM ET 250 Points
Hi guys. I have an online Wheatgrass store and 1700 bottles of this great superfood in my storage room. It expires in 2022 and I have to get rid of it as far as possible. I sell 10-15 bottles per months ( loyal customers ). Any ideas on how to sell much more? I tried Facebook ads targeting, email marketing, Google Adwords but results are poor. Any suggestions ?
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RESPONSES

  • Posted by SteveByrneMarketing on 6/18/2019 at 1:24 AM Accepted
    You could sell it to your 'loyal customers' for 50% off, or some other compelling offer. It will last until 2022, so customers can store it, give to friends etc.

    Of course, their orders will slow down for a while. The real question is what strategy can you employ to sell more to new customers.
  • Posted by np71774 on 6/18/2019 at 3:50 AM Author
    What about Facebook ads? Any ideas on how to market Wheatgrass there? Which creatives and strategy to use?
  • Posted by np71774 on 6/18/2019 at 3:55 AM Author
    to engage new customers
  • Posted by SteveByrneMarketing on 6/18/2019 at 5:49 PM Accepted
    What about Facebook ads?

    Things to consider:

    Target audience: vegetarians, health food customers, chefs, stores. FB has many target options.
    Headline/short copy: Good offer - discount, buy one get one free, free shipping etc plus emphasis fresh and all natural.
    Photography: Use a professional food photographer. The image is critical.
  • Posted by Jay Hamilton-Roth on 6/18/2019 at 7:01 PM Accepted
    Can you sell it at farmers markets around your region?
    A discount to wholesalers?
    Sell product to researchers (for example, https://hippocratesinst.org/clinical-research-studies)?
    Sell product to a wheatgrass festival (for example, https://hippocratesinst.org/raw-love-fest)?
  • Posted by Gary Bloomer on 6/19/2019 at 7:51 PM Accepted
    An issue here is the thinking of "It expires in 2022 and I have to get rid of it as far as possible."

    So, there's that ...

    Buy two, get one free. Buy six, get two free.
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