Question

Topic: Advertising/PR

Using Intern Title For Blog Post

Posted by wendys on 6/26/2019 at 11:05 AM ET 250 Points
Our marketing intern just wrote a guest blog for an industry website. We need to include a writer's bio in the write up. Should we say that she is a Marketing Intern? I'm concerned that this will lessen the credibility of the post. Would it be better to say something like Marketing Associate?
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RESPONSES

  • Posted by mgoodman on 6/26/2019 at 12:48 PM Accepted
    I'd use the Marketing Intern title and then use that identification to punctuate the importance and credibility of the article.

    Example: "We really lucked out when we brought in Jane Doe as a Marketing Intern. She learned our business quickly, contributes in a meaningful way every day, and crafted this insightful article for the XYZ industry blogsite. Etc."
  • Posted by Peter (henna gaijin) on 6/27/2019 at 11:35 PM Accepted
    I'd use the marketing associate. Intern is often the type of employment (as would fill time, part time, contract, etc.). We don't normally mention type of employment. The actual work being done would be a different title.

    Only reason I'd use intern is if you think there will be follow up or similar after the intern was no longer with you to be able to follow up.

    Then again, using the wording mgoodman suggested would be beneficial for the intern (as a form of recommendation), so could be done not so much for what it does or doesn't do for you, but to help the intern.
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