Question

Topic: Advertising/PR

Pr Activities In A Shopping Mall

Posted by hasnain on 1/6/2020 at 8:31 AM ET 250 Points
Hello
I am from a PR agency in Pakistan. We are relaunching a shopping mall, They want to generate some digital PR Milage.

I need to plant few activities which can engage influencers & celebrities & we get good content at the very same time.
Thanks in Advance
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RESPONSES

  • Posted by mgoodman on 1/6/2020 at 12:41 PM Moderator
    You might consider a live music event at the mall. With the right talent and publicity, along with active support from mall retailers, this kind of event can be very effective. Can span several days/weeks or just one big afternoon/evening. Especially good if the target audience is younger families. Also an opportunity to deliver samples of retailers' goods, mall-branded t-shirts, coupons, etc.
  • Posted by Jay Hamilton-Roth on 1/6/2020 at 7:31 PM Member
    Or any other live events: dancing, fashion shows, cooking demonstrations, etc.
  • Posted by Gary Bloomer on 1/6/2020 at 7:44 PM Member
    What have you done for other clients?
  • Posted by hasnain on 1/11/2020 at 3:45 AM Author
    These all activities are event activities, I need ideas to generate some PR content
    How will we engage celebrities for it who are coming on the launch
  • Posted by mgoodman on 1/13/2020 at 2:39 PM Moderator
    Engage celebrities by either paying them or agreeing to donate to their pet charities.
  • Posted by Shelley Ryan on 1/14/2020 at 1:21 PM Moderator
    Hi, Everyone --

    I am closing this question and refunding Hasnain's points as he feels he did not receive any useful responses.

    Thanks for participating!
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