Topic: Advertising/PR

Seeking For Tradeshow Specialists' Feedback

Posted by nuoccamda on 125 Points
Hi, I'm Jady Nguyen and currently a freshman of RMIT University. I'm setting up two logical plans for pre and post activities for a (food) tradeshow as parts of the assessment. Hopefully that i can be given some feedbacks and advices about my works whether it is negative or positive and as of it i'll modify it for the better verse. I'm honestly appreciate every single comments and judgements which will help me pointing out my missing and lacking for the better me in the future.

Pre-expo plans:
Bega Cheese's Gantt Chart for food tradeshow

During-expo plans:
In tradeshow times, promotional activities such as live entertaining, hands-on activities, audio-visual programs, unique booth attractions, interactive games, giveaways, and food should be concerned considerably. Initially, visual touch tablet could be used to engage with tradeshow attendees on their own terms. To be more specific, audiences are able to interact with the touch screen and connect to the pre-programmed Bega Cheese content offered like advertising videos, surveys and quizzes or prize entries. Hence, it is a great way of generating your booths if visitors are given all information needed. Furthermore, valuable giveaways are significant ways to have the connection with tradeshows’ guests. For instances, with hourly giveaways, by having an exchange of visited consumer information for raffle tickets, the booth would witness the consumer return when event is near. Thus, there are more opportunities for announcing, introducing company’s products and upcoming actions in tradeshows. In addition, there are surveys indicate that competing games are one of the most successful activities to attract attention. Games benefit humans cognitively socially a lasting effect which encourages them to seek out more of these experience games. It can be simple games such as golf-themes plays or prize wheel, roulette wheel; therefore, it supports keeping audiences at booth space and determining others attention.

Post-expo actions:
it is vital to follow-up after the show to convert leads into sales.
Send a personalized handwritten note, along with a customized company information packet or other appropriate material, to booth visitors within a week following the trade show event. For top leads, add a personal phone call to make a lasting impression and reinforce your commitment to service. In this time of intense texting, email, and messaging through social networking sites, a personal phone call to your valued prospects makes a powerful impact and may help solidify the sale. Warm, personal contact is the consistent thread in every aspect of marketing and trade show promotions
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  • Posted by Jay Hamilton-Roth on Accepted
    Jady, read our answers to a fellow student's assignment here:

    Your work has the same issues.
  • Posted by Gary Bloomer on Member
    Your professors and lecturers and regular readers of this site and of this page in particular.

    Ideally, and if you're stuck, your first port of call needs to be whoever gave you your assignment.

  • Posted by Gary Bloomer on Member
    CORRECTION: Your professors and lecturers are regular readers of this site and of this page in particular.
  • Posted by Gary Bloomer on Accepted
    Consider going back to your original question with a more critical eye toward the ideal outcome you're looking for on behalf of the client. Go through each sentence and break it down with a more in-depth view. Then put someone you care about into the mix as the ideal buyer. What would you want this person to feel, experience, spend, and take away with them? How would you like the messaging to pursue them, and persuade them? What would be acceptable to you in terms of the overall tone of the message this person receives? Then extend that courtesy to the typical client or prospect.
  • Posted by mgoodman on Accepted
    What is the ultimate goal? How will the trade show effectiveness be measured? What does success look like?
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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