Question

Topic: Customer Behavior

'who' Shops At Major Us Retail Outlets And 'why' ?

Posted by Anonymous on 12/29/2004 at 9:43 PM ET 250 Points
I'm searching for info on what type of people shop at the following outlets:

Home Depot
Wal-Mart
Sears
and also people who shop for GE Appliances.

Basically I am trying to find out why people shop at these places, ie what are they looking for, price, innovation, functionality, reliability, service, etc. and who they are, ie demographics, socioeconomic & psychographic factors.

If anyone has any specific information that would be fantastic, but even if you could point me to any relevant resources I'd be very grateful.
Thank you.
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RESPONSES

  • Posted by Peter (henna gaijin) on 12/29/2004 at 11:05 PM Accepted
    WalMart is a low end merchandiser focusing on price. I remember reading recently that the average income of a shopper there is about $30k a year.

    Sears is a bit higher end. A bit more service and selection of products, but at higher prices.

    Home Depot focuses on the DIY person (which I read somewhere is over 50% women). So they focus more on those people who will be installing it themselves.
  • Posted by SRyan ;] on 12/30/2004 at 2:24 AM Member
    Parker, is this for a university assignment?

    While you're waiting for other responses here, let me suggest that you visit www.googleguide.com to get some tips about using Google effectively to find needles in the Internet haystack!

    - Shelley
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