Question

Topic: Advertising/PR

Suggestions About Ad Creative For My Online Course

Posted by prashantgothal1998 on 250 Points
Hello there, my name is alex . So my question is i have A stress management course not mine.which i want to sell online.
I want to know about that how should my ad creative will be look like.
What photos i should use in ad creative. Or anything advertising tips you can give me.it will be my pleasure.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    You'll need to imagine someone reading your ad and considering if this is something they'd be interested in and if it's worth their money. If you've sold these courses already, then you might understand why someone bought them. If this is new to you, then then you need to figure our exactly who would buy it. It's not about the right photo or appearance in general. It's about the words, the offer, the value of what you're selling, where the ad will be shown, etc.
  • Posted by Mike Steffes on Member
    You must discover what your potential customers want...THEY may not have words to actually describe it. That is where YOU must provide the "secret sauce" to develop a business to successfully solve their problems.
    For a good start, check-out other businesses in the same field, the leader(s) are probably doing some things worth considering. Figure out how to talk WITH as many potential customers as you can - How do they think about their stress issues? What words do they use? What do they ask for? etc.
    As you become closer and closer to being an expert, all these questions get better answers.
  • Posted by mgoodman on Moderator
    Who is your primary target audience? Where? What's important to them? What do they do now?

    What compelling and unique benefit will they experience if they become your customer?

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