Question

Topic: Advertising/PR

Any Ideas On Average Budget For Advertisement

Posted by konstantin.skokov on 25 Points
Hi, any ideas on average budget for google AdWords for local small business providing electrical service in the city with 1 million population. I would love to hear any informations. Thank you

Planning to launch marketing compaing for our newly business in Canada, Calgary, Alberta. We are Newbie. Any information is welcome.
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RESPONSES

  • Posted by mgoodman on Moderator
    "Average budget" is meaningless. Each situation is different, and the "average" won't help you make any decisions.

    YOUR budget needs to consider YOUR objective, how much you are prepared to invest, and how quickly you want some answers. The best approach is probably to test your way into a situation that is profitable for your business.
  • Posted by Gary Bloomer on Member
    It may be better to focus on reach, frequency, ad copy variations, click-through rates, and landing page layout. Where will your ads direct people and once someone lands on a landing page, what action will you ask them to take?

    It may also be better to find sites that host ads and to deal directly with site owners so that you cut Google out of the picture completely.

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