Topic: Advertising/PR

Why Is My Website Not Working?

Posted by schang1984 on 250 Points
I have been busy with an alternative cancer treatment for many years now. I have rather few customers and I am losing money.


What is wrong with my website?
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  • Posted by mgoodman on Moderator
    The problem may or may not be with your website. What have you tried? How do you promote the website? How does your target audience find it? We will need to know more about your business if we are to help.

    Re: losing money. Are you sure you don't have a pricing problem? Do you have a business plan?
  • Posted by Jay Hamilton-Roth on Member
    Is the problem:

    1) few people are visiting to your website or
    2) many people are visiting, but few are hiring you because your protocol is all they need or
    3) many people are visiting, but no one is hiring you because they don't trust the quality of your information?
  • Posted by schang1984 on Author
    Mostly 1...
  • Posted by mgoodman on Accepted
    How do you promote the website? How does your target audience find it?
  • Posted by schang1984 on Author
    I tried advertising but I had very few visitors coming from it and very little interest from the visitors!
  • Posted by Jay Hamilton-Roth on Accepted
    How specifically did your few customers find you?
    Did they love your offering and shared the results with others?
    If your advertising didn't result in many interested visitors, then likely you need to do more research to identify your ideal visitor and understand more deeply how/why they should trust what you're selling.
  • Posted by Gary Bloomer on Accepted
    One key thing may be that the site simply isn't ranking for specific keywords and key phrases. When I type: 'alternative cancer treatment' into Google, your site is nowhere to be seen (at least, not in the United States).

    Next, there's the "Cure Cancer Using Flavonoids" menu item. OK, but what your home page does NOT do is clearly outline what you're offering, or who you are, or, how you're qualified or positioned to offer this specific treatment.

    There's nothing of note on your home page that telegraphs the primary benefit. Added to this, there doesn't appear to be anything to buy (so, how can you be losing money?), added to this, your PDF makes the bold claim:

    "Guarantee that the cancer will be cured"



    So why does your ebook end with the following text?

    The information presented here is for educational purposes only. We cannot guarantee that the information presented here is complete or correct. Be notified that all information is presented on an "AS IS" basis. There are no guarantees. ..."

    But you just told me cancer would be cured, GUARANTEED!

    All of this creates a HUGE disconnect.

    Add in the "This site was designed with the WIX Website Builder ..." line at the top of your home page and the whole thing comes across as a house of cards.

    Sorry. Not sorry.

    So, WHAT are you selling? (And please don't say" A cure for cancer" because that sounds like utter baloney that the FTC would probably like to have a chat with you about).

    Who is your ideal buyer? I have no idea.

    How are you connecting with and then following up with prospects? Dunno.

    Where are your credentials? If you have none, that's probably not helping you either.

    Again, sorry not sorry.

    Read through your site with a critical eye and then ask yourself "Would I believe a word of this?" If your answer is not you might want to get back to basics. The traffic you're looking for will elude you until you sort this lot out.

  • Posted by koso on Accepted

    by looking at your website I can clearly spot few points of improvement such as:

    - Missing hierarchy for SEO - there is not headline, subject line and copy in the header
    - Unreadable text (black) on red.
    - consider to spread the text into paragraphs. Long text on the web become unreadable after 3 lines
    - consider using columns to create chapters
    - there is no clear CTA
    - consider using more "stylish" images - you can find free pictures online easily
    - you need to build a story through the page. at the moment it seems more as a list of information.

    I hope this could help.

  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!


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