Question

Topic: Advertising/PR

International Marketing Of Bulla Dairy Foods

Posted by Tommie0327 on 50 Points
Please provide me some feedback about my international marketing plan for Bulla Dairy Foods

Bulla Dairy Foods is a famous dairy company that lasts for over 110 years. To make it more successful in the global market, this plan identifies China as a target market where will be holding a trade show of Bulla Dairy Foods.

In the trade show, promotional activities will be made to convey the brand message and to shorten the distance between brand and customers within helo effect. More importantly, it is believed that the promotional activity will help Bulla Dairy Foods to gain users' information through questionnaires, which can help the company to conduct a more reliable S. T. P strategy in the future.

Please let me know if there are more ideas about the trade show or the international strategy of Bulla Dairy Foods. Thank you very much.
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RESPONSES

  • Posted by mgoodman on Moderator
    Where are Bulla's customers today? Why have they targeted China for expansion? Do they have a Chinese partner who can guide them in this effort?
  • Posted by Gary Bloomer on Member
    Hello Tommie,

    First, you might want to read this: https://freshagenda.com.au/blog/facts-australian-dairys-big-risk-from-the-d...

    Second, you might also want to get together with your in-house branding, marketing, and R&D people to get their thoughts and opinions.

    Next, you'd be well advised to do market research in China about possible markets, buying habits, and perceptions about Australian dairy products in terms of tastes, convenience, needs, wants, beliefs, and preconceived notions.

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