Know-How Exchange : Customer Behavior

According to recent findings from Nielsen//NetRatings, senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year to 9.6 million Web surfers from home and work in October 2003. Additionally, within the senior citizen age group, Nielsen//NetRatings found that the number of female seniors online jumped 30 percent, while male seniors jumped 20 percent.

Since October 2002, senior citizens online grew from 7.6 million or 5.9 percent of the active Internet universe to 9.6 million surfers aged 65 plus, making up seven percent of the active Internet universe in October 2003. The second fastest growing age group was Internet users 55-64.

For this and more check out this site:

https://www.seniorjournal.com/NEWS/SeniorStats/3-12-05seniorsonnet.htm

Great info here, source of some of the above:

https://www.nielsen-netratings.com/pr/pr_031120.pdf

or here, same basic info, different way to look at it:

https://todaysseniorsnetwork.com/seniors_pace_growth.htm

Now how to keep them at your portal or bring them back?

What are seniors looking for? Find this out, study your competitors, find a niche, exploit it with tremendous content that adds value to their everyday life.

Get a viral marketing thing going. This is where your market research and strategy come into play. There is a ton of information at marketingprofs.com and this forum in the archives on these topics.

Hope that helps.