Question

Topic: Website Critique

Website Critique Request - Lead Generation Site

Posted by Anonymous on 1/27/2005 at 9:45 AM ET 250 Points

I'm new to this forum but have enjoyed it much.

https://www.TreehouseWellness.com

I'm a home business owner, network marketing with a large business. My website was designed to generate leads. Our primary marketing is via keyword ppc campaigns on Google and Overture. Primarily on keywords specifically about Watkins and Watkins products. Very targeted.

My primary goal is to get a visitor to request more information and the secondary goal is to tell them why they should join us instead of the other guy.

I've used several different primary landing pages over the past couple of years, each with a different approach, but this was one of early pages and seems to work pretty well compared to others.

I'd like any expert advice on how to improve the conversion percentage.

I'm not an expert web designer or copywriter, and can't afford to pay much to have it done since we're a home business. I'm a software engineer and new to marketing.

Thank you!
...
Mike
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RESPONSES

  • Posted by SRyan ;] on 1/30/2005 at 1:17 AM Member
    Hi, Mike... I really like your biz name, logo and tagline. Well done!

    The home page could use a bit of polish. Formatting issues, mostly. Your copy isn't too bad, but you might want to spend a little bit of cash getting a copywriter to suggest some changes.

    If you're thinking of doing the work yourself, though, I've got two books to recommend:

    The Big Red Fez (Seth Godin)
    Net Words (Nick Usborne)

    Both of those have influenced my own web work. They might inspire you to make some changes to improve those conversion rates.

    Good luck, and welcome to the forum!

    - Shelley
  • Posted by SRyan ;] on 1/30/2005 at 11:01 AM Member
    Mike, some of the formatting issues are fairly simple to address. For one thing, you could adjust the cell padding or spacing so that your copy isn't rubbing up against any borders.

    Another thing to improve is your use of fonts. Pick the ones that were actually designed for web readability (Tahoma, Verdana, Georgia are three). Stay far, far away from Arial and Times New Roman. Also, it's okay to have some variation in font sizes and weights, but use some restraint. Otherwise, the page looks a bit like a ransom note.
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