Question

Topic: Advertising/PR

Marketing To The Average Woman

Posted by Anonymous on 2/1/2005 at 2:18 PM ET 250 Points
How and what would be the best way to market to the average woman?
I need to come up with someway to get to women and for them to really take interest in what they see????
This must be new and work?
I've done kiosk in a mall and fliers on salads at Mcdonalds!!
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RESPONSES

  • Posted by koen.h.pauwels on 2/1/2005 at 4:00 PM Member
    Dear Grellem,

    Watching the video 'What women want' would be a great start :-) Seriously, I suggest you go through a few magazines and websites targeted at different women segments, such as good housekeeping, cosmopolitan, lucky, shape (or other fitness magazines), parenting ...(yes, not all women are the same, and the answer to your question may differ substantially depending on your target)
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