Know-How Exchange : Copywriting

First person and imperative also takes the singular:

I never let them down

Never let them down (you implied)

Francis and Markitek are both correct, but grammarians apart, the customer assimilates what he thinks he sees, not what you’ve written, so the rule in advertising seems to be “Sod what’s right and go for what the punters expect”

There’s a lovely and popular book in the UK by Lynne Truss called Eats, Shoots & Leaves (Depending on punctuation, the title either describes a violent diner or the eating habits of a panda) It’s a wonderful no-nonsense, humorous guide to grammatical English!

Steve

Or check out Communication Fitness at www.ComFit.com .

It's a website with very practical lessons for clear and effective communication. Worth the time and modest cost. Think of it as a grammar lesson for people who are already well educated and knowledgeable. The level of the content adjusts to the skills of each user, so you'll only get the lessons you need. And the tone/content is easy to use, friendly, engaging, and most enjoyable.