Question

Topic: Advertising/PR

Men's Current Thoughts, Drives, And Passions

Posted by Anonymous on 4/7/2005 at 1:56 PM ET 250 Points
I am trying to find out what drives men these days? What are their passions? Motivations? Thoughts? What is important to them now? Basically, I work for a men's magazine and I'm looking for this information for marketing purposes.
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RESPONSES

  • Posted by Pepper Blue on 4/7/2005 at 2:08 PM Accepted
    Hi Jackie,

    The quick list:

    1) Finding "that balance" between work and family/personal life
    2) The health of you and your family
    3) If applicable, that you are a good father
    4) If applicable, that you are a good husband
    5) That you are a good friend
    6) That people like and respect you
    7) The quest for recognition that whatever you do for "work", that you are good at it
    8) That you enjoy doing it
    9) That you get personal satisfaction/growth from it
    10) That you get financial satisfaction from it

    I hope that helps!

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