Question

Topic: Customer Behavior

How Do You Call...

Posted by Anonymous on 5/1/2005 at 9:05 AM ET 300 Points
The shoppers that visit, examine, run a demo, but don't buy?
I am looking also for a term defining the action such as "window-shopping", "teleshopping", etc...
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  • Posted by Chris Blackman on 5/1/2005 at 9:14 AM Accepted
    I guess you could call them:

    - Browsers
    - Tyre-kickers
    - Information-gatherers
    - Trolley-abandoners

    But my question is... Why don't you ask them why they didn't buy?

    Or do you think maybe you are actually attracting the wrong people in the first place?

    Is this related purely to on-line window-shoppers, or IRW shoppers?


    Chris
  • Posted by Carl Crawford on 5/1/2005 at 9:28 AM Accepted
    Smart :P
  • Posted by darcy.moen on 5/1/2005 at 11:23 PM Accepted
    Tire kickers, browsers, suspect customers, trial and errors, sniffers, drive by browsers, surfers, lookers, testers,....

    and of course, if they look and don't buy....they remain, prospects.

    Darcy
    the Customer Loyalty Network
  • Posted by mgoodman on 5/3/2005 at 11:03 PM Accepted
    I've always called these prospects "window shoppers" or "tire kickers." Is the objective to coin a new word or find a word that everyone will immediately recognize and understand?
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