Know-How Exchange : Customer Behavior

I don't know that our opinions, or the specific experience of a few people, will really be useful for you. It's in the category of "mother-in-law" research, and you'd be well advised to take what we tell you with a grain of salt if you're really going to make decisions about how to market the program.

A better approach would be to survey people in your target audience and ask them what factors they considered, and how important each one was. You can certainly survey your own enrolled students, and perhaps you can find several who expressed interest initially but then, for some reason, didn't enrol.

THAT would be an interesting, and more valuable, learning for you.