Question

Topic: Advertising/PR

Theme For Launch Event Of A Software

Posted by Anonymous on 5/18/2005 at 6:15 AM ET 125 Points
We are relaunching one of our main software packages and plan to have a launch event inviting only our dealer network. Can someone suggest a good theme for the launch event?
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RESPONSES

  • Posted on 5/18/2005 at 7:20 AM Author
    Thanks for the quick responses people...

    It is an education software, schools are the buyers with principals/deans being the deciding authority. These dealers, like salesman, have to take pains to get an appointment with the schools, convince them which will usually takemore than one sitting and finally close the deal upon which they get a cut in the deal which is substantial at the end of the day. So the event should also act as a motivation for these dealers. theme deas please!!
  • Posted by Don Meyer on 5/18/2005 at 3:42 PM Accepted
    Back to School Night. Use the event to have "classes" on getting in the door, sales techniques, professional etiquette/manners, product value/description and how to sell it. Hold drama class with mock sales presentations (great place to insert fun into your event). Have brainstorming sessions on best follow up and thank you plans. Bring in a graphic facilitator to add the "blackboard" feel. Make the cover of your handout manual look like those black and white notebooks or the college blue test booklet-- or order book covers. Include "recess/P.E." in your agenda for breaks or social activities. Create a yearbook, take a class photo of attendees.

    Everyone can relate to school and has some good memories that will create lots of warm fuzzies.

    Hope this is helpful.

    Carolyn Hook, Membership Manager
    New Jersey Society of CPAs
    973-226-4494, ext. 221
  • Posted on 5/27/2005 at 4:10 AM Author
    thanks a lot people....all ur inputs were very useful. will keep u posted on the final outcome
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