Question

Topic: Advertising/PR

Gender Based Differences In Advertising

Posted by Anonymous on 5/29/2005 at 5:43 PM ET 25 Points
How do marketers advertise differently to men and to women, when parfumes are concerned.
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RESPONSES

  • Posted on 5/30/2005 at 8:05 AM Author
    Hi Laura, Thanks so much for taking a min to answer.
    It helps.

    I am looking at consumer behaviour theories, and how marketers communicate their message differently to men and to women, by covering the following theories:
    Emotional Motivation
    Personality and Colour
    Subliminal Perception
    Sex as a Subculture.

    So I need to develop an argument that if there is a difference in the way marketers advertise to women and men, how is it done considering the above consumer behaviour theories.

    thanks again.
  • Posted on 5/30/2005 at 8:39 AM Author
    I need to finalise this report by tonight, so any Urgent responses would be much appreciated. thank you
  • Posted on 5/30/2005 at 7:16 PM Author
    I have got a days extention with this project. thanks for your help so far, but am still seeking your wise answers on the matter. thank you
  • Posted on 5/30/2005 at 7:17 PM Accepted
    I don't understand. You need to finish the report "by tonight" but you don't have the information yet? You've created a formula for failure ... no matter how much help we can provide quickly.

    My suggestion would be that you either resign yourself to the fact that the report will be (a) unsatisfactory if on time, or (b) potentially much better if it's late. Either way, there's no way we can help you enough to do a good job by "tonight."

    (I think I'm typing this after the deadline, right? What did you do?)
  • Posted on 6/1/2005 at 7:55 AM Author
    thanks to all of you who helped with this question. I am pleased to say I wraped up the report and it made an impression....had doen loads of other work on it before....dont worry mgoodman....:) but ur message was quiet funny...

    thnak you again.
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