Know-How Exchange : Student Questions

Have you tried the Bookstore?

Or, try "Emotional Branding" on Amazon.com. Although, all Branding books illustrate emotional connection.

Also, try "CITIZEN BRAND" by Marc Gobe.

- raj -

Fenray,
Let me tell you first that being in that industry you are really at the frontline of experiential offerings!Let me first ask you a couple of questions. First off how was the brand marketed so far?Who are your consumers? Has any research been carried out to find out who your consumers are and how they percieve you?
What is different about your brand as compared to other brands? If you were to point out to one single experience your brand is supposed to convey to the consumers what would that be?
What are your target groups and how you have communicated with them so far? Do you have a very strong on-line presence interacting with your consumers?
I think it will be easier for the community members to come up with specific ideas if we have some answers.

Regards

Adam

Hey Fenray,

THE OTHER EMOTIONAL BRANDING
I would highly recommend the other emotional branding book by a good friend of mine named Daryl Travis which has actually been rated a half a star better (at 4 and half STARS). Let me save you some time by providing you with the amazon link (right here).

https://www.amazon.com/exec/obidos/tg/sim-explorer/explore-items/-/07615291...

RETAIL ETHNOGRAPHY is another subject you need to research. Please read a little bit about it below and see what special benefits it offers you. ( also try using google…that’s what I did)
https://www.google.com/search?hl=en&lr=&safe=off&q=Retail+Ethnography&btnG=...

THE FOLLOWING WAS TAKEN FROM CITY PAGES (CLICK THE LINK BELOW THIS TO GET THE ENTIRE ARTICLE)

Is there a mathematical equation that guarantees better sales? Perhaps not, but Once Famous is trying to get as close as possible, scientifically, through its observations of shoppers. "Ninety percent of all purchases are made on impulse," Quest offers. "We want to understand how people make decisions and what are the triggers of excitement around buying something. We can get really close to customers at that point of decision making."
The science of observing shoppers' behavior--or "retail ethnography"--is nothing new. In fact, explains Dave Brennan, a professor of marketing at the University of St. Thomas's College of Business, a century ago F.W. Woolworth watched shoppers as he set about selecting new locations for his five-and-dimes. Woolworth would examine existing stores, count the number of passersby, the number of people who stopped in, the number of people who bought merchandise, and the amount of the average sale. From that information he'd build a model, Brennan says, and use it to decide where to open new stores.
"It's the same type of technique they're using," Brennan says of Once Famous's research. "When you have lots and lots of stores and lots of markets, you have to systematize how you present the merchandise. You have to organize it in a way that's effective."

https://64.233.167.104/search?q=cache:79G6G3NBiwgJ:www.citypages.com/detail...

THIS IS ANOTHER GOOGLE SEARCH THAT WILL HELP YOU!
https://www.google.com/search?hl=en&safe=off&q=Triggers+stores+use+for+impu...


THIS IS MORE IN DEPTH INFORMATION ON RETAIL ETHNOGRAPHERS (CLICK HERE)
https://www.google.com/search?hl=en&lr=&safe=off&q=Retail+Ethnographers&btn...

WANT TO GO DEEPER SEND ME AN EMAIL...
If you would like to go deeper send me an email and I'll send you some other information I'm not permitted to share online. When you click my profile (blue name) go to my profile and obtain my email address and shoot me an email.

Now Fenray is there anything else I can do for you that will make you or your customers happier?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)