Question

Topic: Student Questions

Need Name For My Branding Project

Posted by fitient on 6/10/2005 at 3:39 PM ET 1000 Points
i'm a student
i'm interesting in how to building/brading new company or products.
example in this case is :
" i have many thing, many product as you want, as you dream
but i have no brand, no name, nothing in trademark in the world.
now i wanna you help me an idea to give me a name for this, may be it like as "deamond", "apolo", "orvis" "bmw",microsoft" "toyota"
"scom", "dhl"
etc... another names like that..
short, easy to remember, easy to write, to see, nice when writing on page, on notepad or show on any background color banner ads...
help me and get 1000points instantly

sincerely and best regard !!
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RESPONSES

  • Posted by fitient on 6/10/2005 at 4:08 PM Author
    thanks Gabriel
    @mod help me del this topic
    thanks
    @all come to
    https://www.marketingprofs.com/ea/qst_question.asp?qstID=7935
  • Posted by fitient on 6/10/2005 at 4:16 PM Author
    hi Gabriel, thanks you
    @ Gabriel and any body
    1. who in here have any keyword generator TOOLS ( with analysis of top keywords in bussiness ) ?
    please share me if you got any interest tools

    2. who know about software ( i hear is door winzard ) may be used in generator many webpage automate with hightly recommended keyword ?

    best regard @all
  • Posted by Mushfique Manzoor on 6/11/2005 at 9:03 AM Accepted
    hi Robert

    how about having the brand name ROWMAC, thats taking your name in to account.

    do you have any partners, then you can take the initial of all of your names and create a new Brand name like DHL (its the initial of 3 founders' names)

    BMW is the acronym of Bavaria MOtor Works. Toyota is named after the founder of company.

    as you can see every brand name in the world has a hsitory of becoming that name in the first place. even Exxon, although nothing-meaning name, was developed after the earlier name Esso.

    and having just a name is not all. you have to make that name into a recognizable brand name, which when consumers hear/see/feel, will be able to relate to the product/service. that takes a lot of effort, time, money and other resources.

    hope this helps.

    cheers!!
  • Posted by Mushfique Manzoor on 6/11/2005 at 9:06 AM Member
    hi Robert

    how about having the brand name ROWMAC, thats taking your name in to account.

    do you have any partners, then you can take the initial of all of your names and create a new Brand name like DHL (its the initial of 3 founders' names)

    BMW is the acronym of Bavaria MOtor Works. Toyota is named after the founder of company.

    as you can see every brand name in the world has a hsitory of becoming that name in the first place. even Exxon, although nothing-meaning name, was developed after the earlier name Esso.

    and having just a name is not all. you have to make that name into a recognizable brand name, which when consumers hear/see/feel, will be able to relate to the product/service. that takes a lot of effort, time, money and other resources.

    hope this helps.

    cheers!!
  • Posted by mgoodman on 6/11/2005 at 8:33 PM Accepted
    A brand name should fit with the key benefit your product delivers to the target audience. Nonsense names (Exxon, Xerox, etc.) need millions and millions of dollars in advertising before consumers understand who the company is and what they do. Those names also take years to sink in.

    Names like British Airways, General Motors, or Shangri-La (resort hotel) immediately communicate something useful. Not so with Orutu (or most of the other names on Gabriel's list).

    That's why you need to develop a positioning statement BEFORE you create the brand name/image.

    In the list Gabriel provided, how would you pick the winning name? What criteria would you use? If you don't know what the brand name is supposed to communicate, any name will accomplish your objective.
  • Posted by mgoodman on 6/11/2005 at 9:52 PM Member
    There are basically 5 ways to name a brand:

    1. Use the name of a person, place, quality, or event (like founders -- Johnson & Johnson, McDonald's, etc. -- or famous people -- like Lincoln, Washinton, Lafayette, etc. -- or ideas like Crest, Tide, etc. -- or places like London Fog, Dansk, etc.)

    2. Use a literally descriptive name -- Singapore Airlines, General Motors, etc.

    3. Make up a nonsense name -- Xerox, Exxon, Kodak, etc. -- and spend a lot of money to make it mean something.

    4. Create an acronym or abbreviation -- IBM, TWA, etc. -- whether it stands for something or not. (The television networks are great at this!)

    5. Describe or allude to the benefit a customer might realize if they buy your brand -- Gleem (toothpaste), Joy (dishwashing detergent), Pampers (disposable diapers), etc.

    I'm not sure what your real objective would be, so it's pretty hard to come up with anything except perhaps nonsense names. Creating a brand name in a vacuum is something that no client has ever paid me to do!
  • Posted by Valerie Witt on 6/23/2005 at 4:03 PM Moderator
    Hello fitient. Welcome to our community!

    It looks like you posted this question 2 times, by mistake. I will combine the 2 pages into 1 for you, and I will refund the 1000 points for the extra question.

    Please read our Guidelines to learn how things work here: https://www.marketingprofs.com/ea/guidelines.asp

    Be sure to post your questions in our Student category from now on. Thanks!

    Best wishes,

    Val
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