Know-How Exchange : Advertising/PR

As long as you can guarantee that your customers won't be "stolen" when you're out, you're in a good dealership.

Now, more than creative is effective. If you offer you card and a prospect says "cool!" but doesn't call, its coolness is worthless.

With a company like Honda, you already have quality behind you. Instead you can go with a tent card (fold-over) and make the card instructional. Example:

THE 5 THINGS TO CHECK BEFORE YOU BUY ANY CAR
How was it used
Ownership...how many
Needs...how are you going to use it
Dollars....how does it fit in your budget\
Attitude of the salesperson

You can massage these things, but possibly keep them so they still spell HONDA.

Elaborate on each of these in the card and you'll find that people will keep the card.

Hope this helps

Michael

1. try a round business card, displaying a wheel, and reading "this is the spare; the other four awaiting" or similar

2. try a round businesscard displaying a steering wheel, reading "picture yourself behind this and the power of a toyota behind you" :-)

I want you to have a car YOU will drive, not the car that will drive you...

regards,
Aquarius

i really like your response dealing with the sizzle and helped me with my brainstorming dealing with the issue. thanks for all your help,
Bryan