Question
Topic: Advertising/PR
Marketing For A Potential Future Need-computer Forensic Analysis
We are a small, husband/wife computer forensic analysis firm. We analyze computers for possible information useful in civil and criminal cases. Most of our business comes through word-of-mouth, as satisfied clients (usually attorneys, private investigators, or corporate security or human resources officers) use us for future cases or recommend us to colleagues. That's working well, as our business has grown every year. We would like to do some marketing beyond this, but are not sure how to approach it. People wouldn't see our marketing material and suddenly realize they have a need for computer forensic analysis (we're unfortunately not like chocolate in that regard). We need something that someone will remember in the future when they have the need for our services.
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