Question

Topic: Advertising/PR

Service Business Trying To Get New Customers

Posted by Anonymous on 6/15/2005 at 12:05 AM ET 125 Points
I own a small Pest Control company located in Atlanta, GA. and I have been having a difficult time figuring out which are the best advertising mediums for my type of business. I am struggling financially so I don't have a lot of money to put into an ineffective advertising medium. I need some ideas as to the best and least expensive way to get new customers. Any response or input would be greatly appreciated.
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RESPONSES

  • Posted by michael on 6/15/2005 at 12:17 AM Accepted
    We've all been there at some time or other!

    It's not so much the medium in this case as the message. True, you want to be seen where people look for pest control services, but your message is more important.

    For homeowners, flyers work well. We've done some (not in Atlanta) that were pretty effective for pest control.

    For businesses it's a little more difficult, not impossible, with a smaller budget because you need to get to the right person...and it may be an absentee landlord.

    E-mail campaigns work well for small business, but nothing beats showing up at a company's doorstep and asking for the business. Done properly, it's the least expensive way to get business.

    Feel free to e-mail me if you want to see a sample of the flyer we did.

    Michael
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