Question

Topic: Career/Training

What Does Marketing & Communications Mean?

Posted by Anonymous on 7/18/2005 at 10:38 PM ET 250 Points
1. i just need a professional to define marketing & coomunications
2. which is correct, marketing & communications or marketing communications?
3. if my line of work falls on this area, what are the expected duties and responsibilities from me?
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  • Posted by Carl Crawford on 7/20/2005 at 12:16 AM Member
    1. Communications with target audiences on all matters that affect marketing performance.

    2. It is (Integrated) Marketing Communications

    3. I am not sure as i have just started my integrated marketing communications course and we have a huge 2000 page book on it which i have just started to read.

    Things like: email , buying advertising, direct mail, corporate communications (internal and external), public relations, personal selling, company website.
  • Posted by Ghost Writer on 7/22/2005 at 4:08 PM Accepted
    I like SageHill's clear and direct definitions.

    Your second question is somewhat confused. Perhaps this will help:

    As SageHill says, 'Marketing' is everything you do to move your product or service. This includes research, branding, pricing, design, product placement, distribution channels, advertising, etc.

    'Communications', in its broadest sense, is the design and delivery of messages. That can be anything from internal communications to your staff to speeches by your CEO.

    So, 'Marketing Communications' is that branch of communications dedicated to supporting your marketing efforts.

    If you label your department as Marketing Communications, you are saying that it handles ONLY that type of communications.

    If you call it Marketing AND Communications, you are saying that it handles both the marketing and broader communications functions.

    As many people argue, ALL of your communications should be in direct or indirect support of your marketing efforts. If it's not helping your bottom line, goes the argument, why are you doing it? That's why many folks like to talk about 'Integrated Marketing Communications', where the two functions work hand in glove together.

    Hope that clarifies things ...
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